FAQs

What is creative consultation?

The term is broad, because there are a lot of things that can be considered “creative.” However, the creative consulting I provide is a combination of art + design and digital marketing strategy (including copywriting, SEO, social media, content creation, email campaigns, paid media, and project management). Though my background is in direct response and digital marketing, I specialize today in Web3.

As a consultant, I provide (learned and experienced) expert advice and creative solutions to help businesses like yours improve their branding, marketing, and overall visual presence — plus, I strategize and support blockchain integration for Web2 companies. Each of my services, whether packaged or à la carte, are tailored to align with the unique needs and goals of your brand or business.

Who might benefit from creative consultation?

A wide range of businesses, as well as brands and individual artists, can benefit from creative consultation. Start-ups looking to establish their brand, SMEs aiming to enhance their marketing efforts, or large corporations seeking fresh perspectives on their campaigns can all find value in my services. Ultimately, any organization that wishes to strengthen its brand presence, improve its marketing strategy, and connect more effectively with its audience can benefit from creative consultation.

Who Might benefit from web3 consultation?

Any organization, from startups to established companies, interested in exploring the potential of blockchain technology, NFTs, DeFi (decentralized finance), or other Web3 innovations can benefit from Web3 creative consulting. I provide consultative services to help your business stay at the forefront of these rapidly evolving technologies, whether you’re blockchain-native or are looking to get started.

is this for me? + Am I a good fit?

If you're looking to elevate your branding, enhance your marketing strategy, or want a fresh, creative perspective on your business, then you're ready for creative consultation. (It's especially beneficial if you feel your current efforts are not delivering desired results, or you just don't have the time or expertise to manage these aspects of your business effectively.)

You’d also be a good fit for Web3 creative consultation if you are interested in launching an NFT project, marketing an existing NFT project or community, or want to integrate your business with blockchain technology (whether you use it for provenance or administrative documentation, verification of ownership or membership, or to distribute digital assets like an art collection).

what services do you offer? + How do i know what i need?

My services cover a wide range of areas including branding strategy, digital marketing, content creation, copywriting, SEO, social media management, and Web3 consulting. I offer these services individually or in customized packages depending on your specific needs.

Operating as a one-woman agency, I am agile, creative, and efficient. Plus, with the fullest context and understanding of your needs, you will receive the most personalized experience.

My job is to help you uncover, firstly, problems, and then secondly, solutions for them. I do not use a one-size-fits-all, or templated, way of working with my clients, so your experience is curated and individualized for you and your goals.

I’d love your help but I can’t afford consultation right now. Do you have any free tips for me?

I don’t believe in an old-world way of gatekeeping information; instead, I believe that “a rising tide lifts all boats.” If you can’t afford creative consultation right now, check out my blog (there’s a ton of good and actionable stuff there!) to get started on your own. To access all of that content, become a Medium Member for just $5/month.

How does the process work?

The process begins with an initial consultation + client intake form to understand your business, goals, and challenges. From there, I’ll propose a customized strategy and service package to address your needs. Once agreed, we'll execute the plan, provide regular updates, and continuously optimize my efforts based on data and feedback.

are people still into web3? + is the blockchain still relevant?

Yes! A lot of people, actually, including some of the biggest global brands that exist today. As we move, societally, toward a paradigm that emphasizes both globalization and decentralization, blockchain technology will be critical in supporting — and bringing to life — that ideology of transparency, equal access, and personal ownership.

What the mainstream media won’t tell you is that integration of blockchain technologies is and will be in use across industries (from streetwear to UFO disclosure to animated TV shows), without today’s complicated barriers of entry (i.e. so seamlessly that users won’t even know they’re using the blockchain).

Trends within and around blockchain technology come and go (10K PFPs, anyone?), but the tech itself — and its incredible use cases — have just barely been surface-scratched.

How can Web3 technology improve my creative strategy?

Web3 technology enables a host of new creative strategies, such as tokenized assets (like NFTs), decentralized communities (like DAOs), and user-centric monetization models. By integrating these into your creative strategy, you can engage with your audience in new and exciting ways, create additional revenue streams, and stay ahead of the curve in the digital landscape. I help brands, both personal and enterprise, and individual artists implement strategies that transcend Web2 and leverage Web3 for growing stronger communities and improving their bottom line.

What makes Web3 different? + why is it important for my brand/business?

Web3, or the decentralized internet, represents a significant shift in how users interact with online platforms. (If Web1’s purpose was allowing users to read content, and Web2’s purpose was allowing users to write content, then Web3’s purpose is to allow users to own content — specifically, the content that they create.)

It introduces concepts like decentralized ownership, peer-to-peer interactions, and user control over personal data. For businesses, this means new opportunities for revenue, customer engagement, and innovation. As part of my Web3 consulting, I help businesses and individuals (like artists and personal brands) understand and leverage these opportunities.

Should I be considering AI for my digital marketing strategy? Is this something you can help me with?

Yes, artificial intelligence (AI) is becoming increasingly important in digital marketing. AI can help automate tasks, provide valuable insights, personalize customer experiences, and more. I can help you identify and implement AI tools (whether textual, visual, or audial) that will most benefit your specific marketing strategy and goals.

If you’d like to see an example of a collection I created in collaboration with Midjourney AI, check this out.

How can i get in touch with you?

Send me a message through my contact form. Or, email me directly at sophie@sturdevantcreative.com.

If you’re ready to book a consultation, the first 30 minutes is free. Schedule time with me here.

Finally, keep up with me by following me on Medium or subscribing to my email list. Talk soon!