Video
Illinois: The Global Quantum Hub
Content direction and script writing for trade show collateral
THE DIRECTIVE: Direct a campaign featuring experts in the quantum space to showcase Illinois as the premier business destination for deep tech companies looking to expand or relocate their HQ
THE AUDIENCE: Attendees of the APS Global Physics Summit; in-show and in-hotel commercials
THE ROLE: I crafted scripts for our experts; conducted their interviews; and directed footage, b-roll, and post-production edits
THE OUTCOME: Brand awareness; exceptional stakeholder praise (including Illinois Governor JB Pritzker, who I scripted for this version of the video) and with board members across social media
Illinois: The Hub for Manufacturing
Content direction and vendor management for testimonial campaigns
Advertising
LinkedIn and Display
Copywriting + graphic design for digital marketing campaigns
Out-of-Home (OOH)
Copywriting for strategic partnership: Julep <> Ulta Beauty
Brand Messaging
Website Copy + Style Guide Creation
Copy leadership for rebrand: From Intersect Illinois to Illinois EDC
CONTENT WRITING
Keyword-Rich + SEO/GEO-Optimized Copy
EMAIL MARKETING
Highlights:
I’ve generated up to 96.9% open rates and 96.1% click-through rates (copywriting and campaign optimization)
I’ve written a proactive outreach email campaign targeting cleantech company C-suites that secured an $820M economic development project
I introduced a ‘MAYBE’ CTA button in proactive outreach campaigns to invite recipients “off the fence” in considering a call with our sales team, boosting qualified leads by 32% YoY
THOUGHT LEADERSHIP
Panels + podcasts
I was also featured in Forbes in this article: Instagram Is Looking to Create an NFT Platform, But Is Overlooking Artists.
BLOGGING
Creative Responsibility
My working ethos, Creative Responsibility, intersects mindfulness, creativity, and artful living on Medium and via Instagram — with readership in the multiple 10,000s per post.