CREATIVE PRODUCTION

PROJECT:

Illinois: The Global Quantum Tech Hub

THE DIRECTIVE: Direct a campaign featuring experts in the quantum space to showcase Illinois as the premier business destination for quantum, AI, and microelectronics companies looking to expand or relocate

THE AUDIENCE: Attendees of the American Physical Society Global Physics Summit, comprising scientists, industry experts, students, and policymakers (in-event and in-hotel commercials)

THE ROLE: I developed talking points for each of our five interviewees (spanning civic, academic, industry, and government); conducted interviews alongside our video production team; and directed footage and b-roll across facilities such as Argonne National Laboratory and Fermilab, the Illinois Quantum and Microelectronics Park (IQMP), and the University of Chicago Pritzker School of Molecular Engineering

THE OUTCOME: Brand awareness; exceptional stakeholder praise (including Illinois Governor JB Pritzker, who I scripted for this version of the video) and with board members across social media

PROJECT:

Illinois: The Hub for Manufacturing

Paid social

Project:

Be In Illinois.

THE DIRECTIVE: Deploy display ads on LinkedIn to cross-promote Be in Illinois. campaign

THE AUDIENCE: C-suites (CEOs, CFOs, presidents, and heads of human resources) at companies in our target industries (quantum, life sciences, clean energy) growing at a 3-10% rate YoY

THE ROLE: I wrote the ads; designed the graphics; and managed the campaign from programming and deployment to reporting and analysis

THE OUTCOME: 50% of our in-bound prospects had seen an ad prior to submitting a sales inquiry over FY25

Out-of-home

Project:

Illinois is where the heart Is

THE DIRECTIVE: Direct an OOH billboard campaign, Illinois Is Where the Heart Is, highlighting state strengths in numbers

THE AUDIENCE: DNC 2024 travelers arriving to and departing from ORD (Chicago O’Hare) and MDW (Midway), with an emphasis on routes taken frequently by business travelers

THE ROLE: I wrote the ads and consulted leadership for placements per airport foot traffic data

THE OUTCOME: 6% boost in website traffic over the month of August; 2 in-bound expansion/relocation prospects; 12% under budget

SAMPLE:

Julep Beauty <> ULTA in-store Holiday signage

Website copy

Project:

Illinois EDC rebrand 2025

THE DIRECTIVE: Update messaging across all website ‘Key Industry’ landing pages in the rebranding of Intersect Illinois to the Illinois Economic Development Corporation (Illinois EDC)

THE AUDIENCE: C-suites (CEOs, CFOs, presidents, and heads of human resources) at companies in our target industries growing at a 3-10% rate YoY; and key stakeholders including Illinois Governor JB Pritzker, the Governor’s Office, and the Department of Commerce and Economic Opportunity (DCEO)

THE ROLE: I rewrote all of our website copy (including research-informed, keyword-rich, data-driven SEO) in alignment with our updated mission, vision, and brand guidelines (including the Editorial Style Guide I created for the rebrand and all-hands distribution)

THE OUTCOME: Data loading — having launched the rebrand in August 2025

CONTENT WRITING

Samples:

STRATEGIC POSITIONING

PROJECT:

Building Illinois’ Future: The Evolution to Illinois EDC

THE DIRECTIVE: Create strategic messaging in the rebrand of Intersect Illinois to the Illinois Economic Development Corporation (Illinois EDC); collateral includes a Letter to the Stakeholders, written on behalf of the CEO

THE AUDIENCE: Civic, industry, academic, and government partners; site selection consultants; C-suites (CEOs, CFOs, presidents, and heads of human resources) at companies in our target industries growing at a 3-10% rate YoY; and key stakeholders including Illinois Governor JB Pritzker

THE ROLE: I defined our positioning and messaging of the newly-branded Illinois EDC in alignment with our updated mission, vision, and brand guidelines (including the Editorial Style Guide I created for the rebrand and all-hands distribution)

THE OUTCOME: Stakeholder praise; audience clarity

EMAIL MARKETING

Highlights:

  • I’ve generated up to 96.9% open rates and 96.1% click-through rates (copywriting and campaign optimization)

  • I’ve written a proactive outreach email campaign targeting cleantech company C-suites that secured an $820M economic development project

  • I introduced a ‘MAYBE’ CTA button in proactive outreach campaigns to invite recipients “off the fence” in considering a call with our sales team, boosting qualified leads by 32% YoY

THOUGHT LEADERSHIP

Highlights:

Panels, podcasts, Speaking Engagements

NFT Now: Is Generative Music the Future? featuring The Cool Kids (3:09)

BLOGGING

PERSONAL:

Creative Responsibility

My working ethos, Creative Responsibility, intersects mindfulness, creativity, and artful living on Medium and via Instagram — with readership in the multiple 10,000s per post