Creative Production

Project:

Illinois: The Global Quantum Tech Hub

THE DIRECTIVE: Direct a campaign featuring experts in the quantum space to showcase Illinois as the premier business destination for quantum, AI, and microelectronics companies looking to expand or relocate

THE AUDIENCE: Attendees of the American Physical Society Global Physics Summit, comprising scientists, industry experts, students, and policymakers (in-event and in-hotel commercials)

THE ROLE: I developed talking points for each of our five interviewees (spanning civic, academic, industry, and government); conducted interviews alongside our video production team; and directed footage and b-roll across facilities such as Argonne National Laboratory and Fermilab, the Illinois Quantum and Microelectronics Park (IQMP), and the University of Chicago Pritzker School of Molecular Engineering

THE OUTCOME: Brand awareness; exceptional stakeholder praise (including Illinois Governor JB Pritzker, who I scripted for this version of the video) and with board members across social media