Sophie Sturdevant

Content Marketing Director | HealthTech + Sustainability | Portfolio | Blog | sophie@sturdevantcreative.com

Profile

Full-funnel narrative and conversion expert with 10+ years turning complexity into clarity (and cashflow). I strategize, build, and lead content with a track record that includes: boosting inbound inquiries by 15% YoY, generating 100K+ leads from a single sales email sequence, tripling social followings in just over 12 months, and producing $820M+ in project wins in healthtech and clean energy. 

Hybrid writer and visual artist with brand credits including the Chicago Bulls and The Hundreds; thought leader featured in Forbes, Soho House, Art Basel, and the Design Museum of Chicago. 

Core Competencies

Brand Voice & Narrative | Executive Ghostwriting | Full-Funnel Content Strategy | Lifecycle/Email Marketing | Conversion Copywriting | Demand-Gen Content | Paid Social | SEO (plus AI/GEO) | Analytics & Reporting 

Experience

Director of Content Marketing

Illinois Economic Development Corporation— Chicago, IL (Hybrid) | February 2025 – Present

  • Built and led a full-funnel content strategy aligning business, brand, and audience goals across 6 high-growth industries (including quantum, AI, cleantech, aerospace and defense, and life sciences) 

  • Delivered an 800% ROI through integrated campaigning (proactive outreach email marketing + LinkedIn display advertising) that secured an $820M cleantech investment project

  • Directed multi-format storytelling, from executive ghostwriting to paid social, in textual and video media, including overseeing messaging and position for acompanyrebrand in 4 months

  • Developed and institutionalized an Editorial Style Guide; trained internal teams on execution

  • Built and mentored a cross-disciplinary creative team of writers, designers, and video producers, enhancing quality and improving consistency 

  • Leveraged analytics and SEO to increase organic traffic by 12% and inbound project inquiries by 15% YoY

Marketing Manager

Illinois Economic Development Corporation — Chicago, IL (Hybrid) | November 2023 – February 2025

  • Managed omnichannel marketing across email, social, OOH, display, programmatic, and print

  • Created campaigns achieving up to 100% open rates and exceptional CTRs for highly-targeted outreach sequences 

  • Supported social strategy, email marketing, and SEO across campaigns in emerging industries 

  • Co-created content with third-party vendors (whitepapers, lead gen assets, video collateral) 

  • Edited press releases and newsletters, enhancing clarity and alignment with brand voice

Digital Marketing Specialist

Async Art — San Francisco, CA (Remote) | September 2021 – October 2023

  • Led social and editorial strategy for a digital art platform, translating Web3 concepts into accessible messaging; acted as front-facing representative (subject matter expert) in media features 

  • Tripled community size across social channels in 18 months: Instagram, Twitter (X), Discord

  • Produced long-form editorial content (artist interviews, tutorials, and features) bridging art, technology, and pop culture, establishing the platform as a sector leader  

Senior Content Writer 

apexanalytix — Greensboro, NC (Remote) | March 2021 – September 2021

  • Translated complex B2B SaaS and fintech topics into high-impact marketing materials (whitepapers, podcast episodes, and social media)

  • Produced whitepapers, podcast content, and branded graphics that improved conversion and SEO

Marketing and Communications Manager

Miller Media Group — Chicago, IL (Remote) | January 2019 – March 2021

  • Directed digital content strategy across multiple brands, driving 400% revenue growth ($6M) YoY

  • Led a 70+ person remote writing team, overseeing editorial quality and publishing cadence 

  • Led creative and copy strategy for Becoming the One podcast, surpassing 80K+ downloads 

  • Built high-performance sales funnels (including 10+ social channels), generating 100K+ qualified leads and a 20% YoY lift

Account Coordinator

Actualize Marketing — Fort Collins, CO (Contract) | September 2018 – December 2018 

  • Wrote copy for B2B tech companies (Comcast, Datalink, Insight) across multiple formats

  • Edited all deliverables for consistency and brand alignment

  • Served as client liaison, effectively pitching creative and branding ideas on behalf of agency

Creative Producer

Julep Beauty — Seattle, WA | June 2013 – September 2018 

  • Produced photo and video campaigns for social, web, retail, and email (including strategic partnerships in Sephora, Ulta, QVC)

  • Cut vendor and usage feesby up to 100% through effective negotiation and relationship building

  • Managed creative budgets; advised senior leadership on art direction

  • Wrote campaign copy and blog content to support ecommerce and marketing

Education

University of Washington — Seattle, WA

B.A. Communication; Minor in Business Marketing | 2014

  • Dean’s List (4 years), NCAA D1 Athlete (Crew), VP of Academic Excellence (KKG)

  • EarthCorps volunteer, American Marketing Association member

Certifications

  • Transform Your Marketing With AI – American Marketing Association (2026) 

  • Paid Search (PPC) – Digital Marketing Institute (2024)

  • Digital Marketing Mastery – DigitalMarketer Lab (2021)

  • Direct-Response Copywriting Mastery – DigitalMarketer Lab (2021)

  • Social Media Marketing Mastery – DigitalMarketer Lab (2021)

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